Capabilities
Strategy through execution — product, growth, lifecycle, analytics, and the AI and technical operations most profiles never mention.
Roles I fit
Where this scope maps cleanly — growth leadership, product ownership, and AI-native execution without the usual gap between strategy and shipping.
- Head of Growth
- Growth Product Manager
- Product Lead
- Digital Director
- Digital Marketing Manager
- AI Product Manager
- Senior Specialist
Product Strategy
- Product vision
- Roadmap definition
- Feature prioritisation
- User journey design
- Product validation
- Monetisation strategy
- Pricing decisions
Market Research
- Customer research
- Competitor analysis
- Market positioning
Growth
- Organic growth
- Community growth
- Social content experimentation
- Growth experiments
Customer Acquisition
- Meta Ads
- Google Ads
- App install campaigns
- Landing page optimisation
- Conversion optimisation
- Funnel design
- Audience segmentation
- Creative testing
- Messaging testing
CRM & Lifecycle
- Customer segmentation
- Lifecycle journeys
- Behavioural triggers
- Email automation
- Push notification strategy
- Re-engagement campaigns
- Retention initiatives
- Activation flows
- Onboarding optimisation
Analytics
- Event tracking
- Funnel analysis
- Retention analysis
- User behaviour analysis
- KPI definition
- Conversion reporting
- Dashboard design
- Experiment evaluation
- Product analytics
SEO
- Technical SEO
- Internal linking
- Site architecture
- Content architecture
- Indexing optimisation
- Structured data
- Keyword research
- Content strategy
- Topical authority development
- Multilingual SEO
Brand
- UX design
- Interface design direction
- Conversion-focused design
- Brand consistency
- Visual systems
- Creative direction
- Image generation workflows
- Landing page design
- App experience design
AI Operations
Most founder profiles stop at strategy. This is where I actually build — AI workflows, agents, and production pipelines.
- ChatGPT
- Claude
- Claude Code
- AI coding workflows
- Prompt engineering
- AI-assisted development
- AI-assisted content production
- AI-assisted research
- AI-assisted troubleshooting
- Workflow automation
- Agent-based experimentation
- AI image generation
- AI creative production
Product Development & Technical Operations
The layer most founder descriptions miss — shipping, deploying, and keeping systems running.
- GitHub repositories
- Version control
- Deployment workflows
- VPS administration
- Cloudflare configuration
- Domain management
- DNS management
- API integrations
- Third-party service integrations
- Mobile app deployment
- Play Store management
- Environment configuration
- Infrastructure troubleshooting
- Security basics
- Performance optimisation
Technical Ecosystem
- Next.js
- Web applications
- Mobile applications
- APIs
- Authentication flows
- Databases
- Hosting
- CDN configuration
- Cloudflare
- Analytics tooling
- CRM tooling
- Email infrastructure
- Notification infrastructure
Founder Operations
- Prioritisation under constraints
- Resource allocation
- Vendor selection
- Tool evaluation
- Budget management
- Decision making under uncertainty
- Cross-functional execution
- Learning new technologies rapidly
- Managing ambiguity
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