By the numbers
Age 45 yrs, In the field 21 yrs, Corporate 12 yrs, Independent 8 yrs, Avg stint 2.9 yrs, Languages 3 fluent
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Feraz Zeid
Digital Strategy & Marketing Systems Specialist
Digital strategy and marketing systems specialist exploring AI, automation, and emerging platforms to help organizations build scalable, performance-driven growth.
(projects)
Products I build, written up for what they teach about product, marketing, AI, and staying close to where the technology is actually moving.
FastNow
A fasting, walking, and food tracking app built around simple daily habits.
Built from real use and repeated daily observation. It enters a crowded category on purpose: fasting and habit change are deeply human problems, and the opening is still wide for a product that stays close to how people actually behave.
CV Tool
Every product needs a first user. This one had one before it existed: me.
CV Tool grew from the repeated work of turning one career into a different application for every role. It explores whether AI can use a structured professional profile to select real evidence, preserve the person behind it, and produce stronger applications. Building it has also become practical training across product, marketing, AI, interface design, and distribution.
PublicSelf
AI image models can already create almost anything. The product question is what people still need around them.
PublicSelf explores identity-preserving images, clothing remixing, model choice, and a guided mobile experience. It began as a second AI vertical and became a complete journey through image APIs, prompt design, interface simplification, customer data, storage, acquisition, retention, and support.
(experiments)
My lab and scratch pad. Explore with caution.
AI Is Getting a Wallet
MCP gave AI assistants ways to act across external products. Payment rails are beginning to give those actions an economic layer, allowing software to request, price and pay for resources directly.
Latest Posts
The biggest change in AI coding is larger than faster developers. More people can now create software, automate work and operate technical tools without following the traditional path into programming.
The first metaverse cycle arrived while 3D production was still expensive and specialized. AI is now attacking that production barrier across modeling, rigging, animation, world creation, avatars and synthetic identity.
The old growth path relied on intent, search traffic, reviews and word of mouth to bring the first users into a product. Software abundance and AI search are making that first step much harder.
The intelligence often stays outside the website. What is changing is the layer that lets an AI understand what a site contains, access its capabilities and act on behalf of a user.
Software has become vastly easier to build, yet discovery and adoption have never been harder. The deeper problem? Users are already drowning in apps, subscriptions, feeds, notifications, and communities—and many are actively trying to subtract, not add.
Founding Curve Pricing
A subscription price that starts near zero and rises with every customer who joins
A subscription pricing model where the price starts near zero and rises with every customer who joins. Each subscriber locks in the price available the moment they subscribe and keeps it for as long as their subscription stays active. The earlier you join, the less you pay — permanently.
The Great Renegotiation: Why Automation Breaks on the Shore of Nuance For the past few years, the tech industry has been obsessed with a single mission: negotia...
In a recent piece, I challenged the prevailing obsession in content marketing—the idea that to stand out in an AI-saturated world, you must constantly inject r...
PublicSelf started with a straightforward idea: help people create intentional personal images, test looks, and build brand assets through AI. When I began, ima...
I love to experiment. Combining audio and video has been around for decades. However, it was never as accessible as it is now. [Give it a try here https://av.f...
Prompt Engineering as a Product
This is a massive, highly strategic territory. You are pointing directly at the friction point of the current AI era: **the gap between average outputs and extr...
Discover how to leverage entities in your SEO strategy, transforming your content into a semantic network that boosts visibility and authority.
Discover how embedding technology transforms search by focusing on meaning over keywords, enhancing information retrieval and user experience.
Explore the tension between AI-generated text and human connection, questioning the value of authenticity in our digital communication.
Explore the shift in search behavior as AI answers dominate quick queries, but remember the importance of deeper exploration and diverse sources.
Explore how AI reshaped the Web3 landscape, leading to disillusionment and a broken cycle, and discover what this means for the future.
Discover the challenges and insights gained while developing a weight loss app, and learn how personal motivation drives innovation in a competitive market.
Explore how AI enhances, but doesn't replace, key roles in digital marketing teams, emphasizing the irreplaceable value of human creativity and oversight.
Discover how AI and low-code tools empower individuals to create platforms and prototypes, transforming ideas into reality with unprecedented speed.
In late 2023, I started a side SEO project
Discover insights from my late 2023 SEO project exploring famous quotes, the impact of AI, and the evolving search landscape.
Discover how adapting to AI in writing can enhance creativity and efficiency while exploring the evolution of communication in a digital age.
This post is about performance marketing, not digital marketing as a whole. Most discussions focus on optimization. Bidding strategies. Efficiency gains....