Feraz Zeid

Marketing, SEO & AI-Enabled Workflows

I connect demand, technology, and day-to-day operations, especially in international environments.

Focus areas

Marketing
SEO & AI-Enabled Workflows
Performance Marketing
Social Media Advertising
UX
Analytics

I have been involved with the web since the early days of public internet publishing. My first website was built in 1996 using a thick HTML manual and a lot of curiosity. At that time the web felt experimental and open. Anyone who wanted to learn could publish something and see it appear online.

That curiosity stayed with me. Over the years I moved from simple web publishing into professional digital marketing. I worked on content creation, website development, and later large scale search engine optimization. Technical SEO became a major focus as websites grew more complex and search engines evolved.

My work gradually expanded into other areas of digital growth. I started managing paid advertising, display campaigns, and both paid and organic social media. Each step added another layer to understanding how online businesses grow and how audiences interact with digital products.

Recently my focus has moved deeper into artificial intelligence and automation. These technologies are becoming a core part of digital business. They influence how content is created, how marketing operates, and how companies scale their online presence. This section of the site documents that ongoing exploration and the practical lessons that come from it.

Field notes01 / 07

Builder

Most of my career has been spent building.

Websites, businesses, marketing campaigns, communities, products, e-commerce stores, affiliate projects, software ideas, and now AI products.

I learn fastest by creating something real and putting it in front of people.

I have also learned that you cannot build everything alone. Some of the most rewarding moments came from finding the right person with the right skill, ambition, and attitude, and seeing the whole project become better because of it.

The reality

Entrepreneurship sounds exciting when people talk about success.

The reality is usually uncertainty, mistakes, inventory, customer complaints, technical problems, pressure, and running out of money.

In the communities I grew up around, entrepreneurship was rarely rewarded unless it succeeded. Experimenting often came with a high personal and social price, probably higher than necessary.

Range

I have worked across marketing, SEO, advertising, content, e-commerce, software, AI, Web3, analytics, operations, and product.

Some people see unrelated interests. I see a long process of learning how different parts of a business connect.

That way of thinking started early. My business administration degree was built around understanding the larger picture: marketing, economics, HR, psychology, accounting, operations, and e-commerce. Whether the work was divided into SEO, paid advertising, product, content, or analytics, the objective was always the same: understand the business better and help it move forward.

Access

The internet gave me opportunities that would have been difficult to access through traditional paths.

It allowed me to learn, build businesses, reach customers, create content, and connect with people around the world.

My fascination started with early online communities and later with virtual-world-style games that felt less like fixed games and more like living spaces. They made me want to participate as a creator, not only as a user.

The strength of the internet is access. The challenge is that everyone else has access too.

Waves

I have worked through the rise of SEO, social media, e-commerce, mobile apps, crypto, Web3, and now artificial intelligence.

Every wave created excitement and opportunity.

Every wave also taught the same lesson: excitement can make the commercial part look easier than it really is.

Technology changes quickly. Human behavior changes more slowly.

Discipline

I am interested in habits, performance, discipline, health, productivity, and personal growth.

This interest did not come from being naturally disciplined or health obsessed.

It came partly from neglecting these areas, struggling with consistency, and then becoming fascinated by how much progress depends on psychology, environment, repetition, and self-observation.

That is one reason I find this space so interesting to build in. It is practical, personal, and difficult in a way that is very human.

Beginning

Despite everything I have done so far, I often feel like I am still at the beginning.

There are products I want to build, skills I want to develop, and ideas I want to explore.

The question has changed over time. Earlier, the question was whether I could build something at all. Today, when I know I can build, the harder question is what deserves the time, focus, and effort.